Work
Abra
Abra is my web design and development studio in Los Angeles. We build Shopify stores, WordPress sites and custom web applications for businesses that care how their site looks and how it works. I lead design and development on every project.
Visit thisisabra.comAbra Sections
A Shopify app with 109 theme sections - layouts, galleries, testimonials and more - that merchants install in a few clicks and pay for once per section. It started as Qwiqode and earned Built for Shopify status in 2026.
Visit abrasections.comFreelance
Not every project needs a studio. I also take on freelance work directly: Shopify and WordPress development, custom web apps, integrations, and subcontract help for agencies that need a senior developer on their team.
Freelance Web Developer in Los AngelesWriting
Abra
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AI Can Copy Good Design. It Cannot Recognize It.
AI reproduces the surface of good design convincingly. What it cannot do is tell good from bad - and that eye is the half of the job nobody can hand you.
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Why Every AI-Built Website Looks the Same
The same hero, the same three cards, the same purple - there is a real technical reason AI sites converge on one look, and a real cost to shipping it.
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Should I Hire a Designer or Use a Pre-Made Shopify Theme?
Torn between hiring a Shopify designer and buying a pre-made theme? An honest breakdown from a Shopify agency: the hidden cost of DIY, when a theme is enough...
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What Happens If You Don't Update WordPress Plugins?
Skipping plugin updates feels harmless - until it isn't. Here's the actual mechanism behind how out-of-date plugins get sites hacked, and why "if it works, l...
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My WordPress Site Was Hacked
A calm, step-by-step guide to what to do right now if your WordPress site has been hacked - contain it, clean it, and stop it happening again.
Abra Sections
- Turn Your Blog Into a Sales Channel With Shoppable Sections Read Article → Most Shopify blogs get traffic and sell nothing, because there is no path from the article to the product. Shoppable content sections close that gap.
- Designing Shopify Sections That Do Not Fall Apart on Mobile Read Article → Most Shopify sections are designed on a laptop and break on a phone, where the majority of shoppers actually are. Here is what breaks, why, and how to build...
- Your Collection Pages Are Doing More Selling Than Your Homepage Read Article → Most Shopify stores pour effort into the homepage and leave collection pages on default settings. That is backwards. Here is how to make the pages shoppers a...
- Comparison Tables and Pricing Tables: The Sections That Close the Sale Read Article → When a shopper is stuck between two of your products, a comparison table decides it. Here is how to build one that helps rather than confuses, and when a pri...
- Video on Shopify: Where It Sells, and Where It Just Slows You Down Read Article → Video can lift conversions or wreck your load time. Here is where video belongs on a Shopify store, where it does not, and how to add it without punishing mo...