About
I'm Ronen Hirsch, a web designer and developer based in Northeast Los Angeles. I've been building websites for 21 years, long enough to have shipped work in PHP before frameworks, and to still enjoy the moment a site goes live.
I've lived in Detroit, San Jose, Holland and London before settling in LA. Moving that often teaches you to read a room quickly, which turns out to be most of what good web design is: understanding who's on the other side of the screen.
What I do
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Abra
Founder and lead developer
A boutique web design and development studio in Los Angeles, building Shopify, WordPress and custom web applications.
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Abra Sections
Founder
109 ready-made Shopify sections that merchants add to their theme without code. Built for Shopify certified.
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Freelance development
Freelance web developer
Working directly with businesses and agencies on Shopify, WordPress and custom builds, no agency in between.
What I've run
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Studio Umbrella
Founder
My first studio. Design and development for brands and small businesses.
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Qwiqode
Founder
Ready-made Shopify sections for merchants and theme developers. Rebuilt and renamed Abra Sections.
Outside of work
I take photos, and it's one of my passions. You can see some of them here. I also play bass guitar and try not to kill an obession-level amount of houseplants.